Tobacco marketing to women has emphasized themes such as slimness, social and physical attractiveness, style, romance, women's equality, independence, and sassiness. Marketing has focused on self-image and social acceptance.
Tobacco marketing seems to echo the published research on why women and girls smoke, including concerns about weight, tendencies toward risk-taking and rebelliousness, and the positive image of smokers.
Source: Women and Smoking: A Report of the Surgeon General—2001 |
