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Brief History of Tobacco Advertising to Women

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Table of Contents

• Brief History of Tobacco Advertising to Women
• 1929 Chesterfield - "Blow Some My Way"
• 1928 Lucky Strike - "Reach for a Lucky Instead of a Sweet"
• 1940s Chesterfield - WAFs "With Us It's Chesterfield"
• 1940s, 50s Lucky Strike, Camel - less irritating
• 1940s Life Magazine ads; celebrity endorsement
• Virginia Slims - "You've Come a Long Way, Baby" targeting white women
• Virginia Slims - Targeting African-American women
• Virginia Slims - "Rosemary for President"
• People magazine - 16 tobacco ads in issue focusing on teens
• Kool targeting young women, adolescents
• Kate Moss - chain smoker
• Virginia Slims V Wear Catalog promotion
• Marlboro Adventure Team Gear promotions
• Menthol brands targeting African-Americans
• Players brand targeting African-Americans
• Newport brand targeting young African-Americans
• Ritz designer cigarettes targeting African-Americans
• Capri brand targeting young African-American women
• Basic cigarette brand "part of normal day's routine"
• 1999 Virginia Slims "my voice" campaign - Targeting African-American women
• 1999 Virginia Slims "my voice" campaign - Targeting Asian-American women
• 1999 Virginia Slims "my voice" campaign - Targeting Caucasian women
• 1999 Virginia Slims "my voice" campaign - Targeting Latin-American Women
• Remy cigar ad with sophisticated woman
• Bensen & Hedges ad aimed at galvanizing smokers
• Domestic cigarette advertising and promotion expenditures chart
• Tobacco industry cartoon "Addictive Profits"
• Tobacco companies' PR effort to equate tobacco restrictions with totalitarianism
• Tobacco industry cartoon "Tobacco Companies Under Oath"
• Key messages
• Key messages
• 2001 Ad Targeting African-American Women
• 2001 Virginia Slims Ad
• 2001 "Closet Organizer" Ad
• Movie Facts: A Smoking Gun?
• Women Smoking in Movies