Overall, the tobacco industry spent over 5.66 billion dollars on cigarette advertising and promotion in 1997. This is an increase of 10.8% over the expenditures for 1996. Expenditures on tobacco advertising and promotion has increased every year since 1987 except for a decrease of 1.2 billion in 1994.
Money spent on distributing samples to the public increased 38.4% between 1996 and 1997.
Expenditures for promotional allowances rose 13.4% between 1996 and 1997; and since 1990 the amount has almost doubled.
There are two categories of expenditures that are not reflected in the chart because they span several categories: sports and sporting events and compensation to television and movie producers to promote specific cigarette brands. Cigarette companies spent 121.4 million on sports and sporting events in 1997, an increase of more than 40% since 1996. The Commission began requiring expenditures for compensation for movie and t.v. promotion be reported in 1989. No expenditures have been reported since 1989.
The amount spent on magazine advertising 1997 dropped 2.5% from that in 1996.
Source: Federal Trade Commission Report to Congress for 1997 Pursuant to the Federal Cigarette Labeling and Advertising Act. Issued 1999 |
