Estimates of women's share of the adult cigar smoking market vary from 2 to 5%. The cigar industry is targeting the female market with a glamorous image of cigar smoking. Women report that they feel sensual, sexy, powerful, and in control when they smoke a cigar. These ads project a strong sexual message.
In addition to cigar advertising, the increasing trend is caused by movies and media coverage of cigar smoking by celebrities. In a recent survey of movies, cigars showed up in more than half, used by both men and women. This sends a message that cigar smoking is a glamorous activity.
Cigar Aficionado, a magazine devoted solely to cigars and cigar smoking, shows a celebrity smoking a cigar on every cover. |
