Tobacco companies are shifting even more of their marketing dollars into promotions. Promotions include point-of-purchase displays and give-aways, as well as the more obvious catalog sales items. This form of advertising does not require that the merchandise carry the Surgeon General's health warning. This approach to marketing is not expected to change.1
In 1997, the tobacco industry spent 2.44 billion ($2,438,468,000) of their marketing budget of 5.66 billion ($5,660,014,000) on promotional allowances compared with 236.95 million ($236,950,000) on magazine advertising and 22.95 million ($295,334,000) on outdoor advertising.1
1 Smoking Control Advocacy Resource Center (SCARC) Action Alert, March 27, 1997. Advocacy Institute. |
