Brief History of Tobacco Advertising to Women

 
 
 

Supermodel Kate Moss is a chain smoker. She was also the catalyst for the waif image for women. The average model's body weight 20 years ago was only 8% below that of the average woman. Today, the difference is over 20% less than the average women. This was also paralleled with the growth of the $33 billion diet industry in the United States.

Many American girls (especially Caucasian girls) are overly concerned with being thin, often leading to serious health problems.

The caption next to the picture of Kate Moss tells young readers that the diet regimen that keeps her thin is a cigarette and a beer.1

1 Women and Girls Against Tobacco