Women continue to smoke for a lot of different reasons:
- to get a feeling of pleasure or relaxation
- to relieve anxiety or other negative feelings
- to cope with negative factors in their lives such as stress, isolation, loneliness
- for social relationships
- to avoid gaining weight
- to bond with peers, or to keep a distance
- to relate to a significant other and/or friends for whom smoking is very acceptable
- because they are addicted
The tobacco industry understands these motivators and capitalizes on them in their advertising campaigns. |